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We are getting used to having a tough economic forecast thrust in front of us (unless, we call São Paulo home). Indeed the past few months have seen us endlessly shot at with talk of double-dips (sadly not a brand of ice-cream) and quantitative easing (unfortunately not a gym exercise). But there’s another word that should be on lips in 2012: charming.

This issue contains our Charming Index which looks at the businesses, people and places that thrive because of this special quality. It’s a set of attributes fed by doing things based on human fee…



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