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“Think of it as CSR on steroids.” Christian Stadil, owner of Danish sports and fashion firm Hummel, is explaining his corporate philosophy. “I call it company karma and it’s at the core of Hummel. It’s based on the idea that what you send out into the world is what you get back; that companies have a social responsibility beyond their core activity.”

Stadil co-authored a book on the subject, Company Karma, and, as you would expect, his company is its showcase. Thus Hummel has sponsored the Afghanistan men’s and women’s football teams, founded a…



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