Time to reboot— Wellington


New Zealand’s capital is driving to establish itself as a major hub for innovation. It’s small enough to create an intimate working environment – and big enough for the plan to work.

Innovation, Jo Coughlan, John Key, New Zealand, Wellington

Visiting the offices of software developing company Resn, you’d never guess that you were at the headquarters of a company celebrated worldwide for its creative excellence. Suspiciously reminiscent of student housing, a huddle of black leather couches serves as a meeting room. The office is complete with a beer tap, a collage of a cat made out of pizza slices and bunk beds in case the staff get tired.

Luckily for Resn, it matters little how the company looks in real life, as the digital branding business exists to make products look good online…


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