“At lunch this place usually has five or six billionaires. This room [Grill Room] is where the ‘power lunch’ happens. I coined that phrase while working with Joe Baum. Restaurant Associates was a network of restaurants that Jo opened in the late 1950s and early 1960s. He was leading a personal crusade to elevate eating in America to a spectacular, theatrical experience. He hired me in 1960 to do the advertising for The Four Seasons but I immediately realised he was creating restaurants so I became creative director. I did that for The Four Seasons…
Lois did campaigns for The Four Seasons
Grill Room, Four Seasons, New York
Mies van der Rohe-designed building
Logo that’s also on the restaurant’s plates
Sous chef preparing nigiri sushi
Assistant manager Ivan Matteoni
Dover sole with key lime sauce
Risotto with white truffles
Lois with stage curtain painted by Picasso
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