Food & Drink

My Last Meal: Adman about town— New York


Quick-witted adman George Lois shares his philosophy on advertising, creative sustenance and the perfect last meal.

Philosophy, Recipe, The Four Seasons

“At lunch this place usually has five or six billionaires. This room [Grill Room] is where the ‘power lunch’ happens. I coined that phrase while working with Joe Baum. Restaurant Associates was a network of restaurants that Jo opened in the late 1950s and early 1960s. He was leading a personal crusade to elevate eating in America to a spectacular, theatrical experience. He hired me in 1960 to do the advertising for The Four Seasons but I immediately realised he was creating restaurants so I became creative director. I did that for The Four Seasons…


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