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“At lunch this place usually has five or six billionaires. This room [Grill Room] is where the ‘power lunch’ happens. I coined that phrase while working with Joe Baum. Restaurant Associates was a network of restaurants that Jo opened in the late 1950s and early 1960s. He was leading a personal crusade to elevate eating in America to a spectacular, theatrical experience. He hired me in 1960 to do the advertising for The Four Seasons but I immediately realised he was creating restaurants so I became creative director. I did that for The Four Seasons…


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