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“What I like about working here,” says Claire Hughes, managing editor of the German Bundeswehr’s magazine Y, “is that when I say what needs to be done, it gets done. It’s not that I’m standing here giving commands, but I can rely on my requests being carried out.”

Officially, Y (the name stands for the letter on military vehicles’ number plates) is a medium for troop information, representing the Ministry of Defence. But internally, staff describe it as more of a “lifestyle magazine for soldiers”. They also see it as a military rival to the big…

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