A war of words— Germany


A magazine for the German armed forces, ‘Y’ holds the line when it comes to maintaining its independence while publishing a product that meets the remit of a military publication. With a staff of civilians and soldiers, it’s a lively setting.

defence, journalism, magazine, military, reporting, war

Published: monthly since 2001; relaunched in 2009.
Print run: roughly 50,000, one for every 10 personnel in Germany and every five soldiers abroad.
Pages: around 100.
Advertising: mainly for further education and post-military jobs, but the magazine runs background checks on all advertisers to ensure their trustworthiness. An ad for the computer game Blitzkrieg was banned.
Top stories: foreign deployment, the Bundeswehr’s internal changes with the end of universal conscription, and unusual sports such as parkour and geo-caching.
Editorial staff: 15, seven of them military. A smaller number of KircherBurkhardt staff do art direction, graphics, project management and sub-editing.

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