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Pocari Sweat


The name never fails to raise a smile among English speakers but the manufacturers of Pocari Sweat are having the last laugh. Otsuka Pharmaceutical has sold over 30 billion cans and bottles of its non-carbonated sports drink since it was launched in 1980. The R&D team tried over 1,000 attempts before hitting on the right recipe. The salty-sweet flavour with a hint of grapefruit is an acquired taste but after a publicity campaign during which over 30 million samples were handed out to everyone from businessmen at saunas to children…



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