Liquid Gold— Japan


‘Genki’ drinks – nutrition and energy beverages – have flooded the Japanese market yet manufacturers are now targeting female consumers and soaking up foreign customers. Is saturation imminent?

Lipovitan, Taisho Pharmaceutical Co., Energy, Energy drinks, Genki drinks, Health, Japan

10 of the best ‘genki’ drinks

Monocle 24

× The Pacific Shift

  • The Pacific Shift brings you music from around the Pacific Rim, Asia and beyond. J-pop, K-pop, T-pop and more, Monocle is the soundtrack to your day by the Pacific.

0:00:00 0:01:00

Drag me