58

November 2012

A special report on world health, a Danish hospital with a domestic twist, and don’t miss our Expo on a regular day at the office in Japan, which starts with bending and stretching exercises.

Business

Health

Liquid Gold— Japan

Preface

‘Genki’ drinks – nutrition and energy beverages – have flooded the Japanese market yet manufacturers are now targeting female consumers and soaking up foreign customers. Is saturation imminent?

Lipovitan, Taisho Pharmaceutical Co., Energy, Energy drinks, Genki drinks, Health, Japan

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