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  • Inspection at Taisho Pharmaceutical Co

    01Inspection at Taisho Pharmaceutical Co

  • Lipovitan D bottles are washed four times with purified water during production

    02Lipovitan D bottles are washed four times with purified water during production

  • Lipovitan D: the finished product

    03Lipovitan D: the finished product

  • Lipovitan D labels have hardly changed in 50 years

    04Lipovitan D labels have hardly changed in 50 years

  • Shipment begins

    05Shipment begins

  • Quality checks in the Taisho laboratory

    06Quality checks in the Taisho laboratory

  • Many consumers buy Lipovitan D by the case

    07Many consumers buy Lipovitan D by the case

  • The range of nutrition and energy drinks is enough to tire you out

    08The range of nutrition and energy drinks is enough to tire you out

Business

Health

Liquid Gold— Japan

Preface

‘Genki’ drinks – nutrition and energy beverages – have flooded the Japanese market yet manufacturers are now targeting female consumers and soaking up foreign customers. Is saturation imminent?

Lipovitan, Taisho Pharmaceutical Co., Energy, Energy drinks, Genki drinks, Health, Japan

  • 0110 of the best "genki" drinks (1 to 5)

  • 0210 of the best "genki" drinks (6 to 10)

10 of the best ‘genki’ drinks

  1. Chocola BB Royal 2
    Eisai
    Nutrition drink for overworked women.
    Good for: Afternoon drowsiness.
    eisai.co.jp

  2. Yunker Kotei Eki
    Sato Pharmaceutical
    Annual sales of this potent 45-year-old medicinal drink top 40 million.
    Good for: Fighting fatigue.
    sato-seiyaku.co.jp

  3. Lipovitan D
    Taisho Pharmaceutical
    The original; 34 billion bottles sold and counting.
    Good for: Pushing through a long day.
    taisho.co.jp

  4. Megashaki House Foods
    An energy booster with ginger and pepper extracts
    Good for: Tired workers and students on all-nighters.
    housefoods.jp

  5. Ukon no Chikara House Foods
    Essence of turmeric and a smattering of vitamins.
    Good for: Hangovers.
    housefoods.jp

  6. New Guromont
    Lion Corporation
    Vitamin B-packed tonic with extract of longan fruit.
    Good for: All-round energy and weary new mothers.
    lion.co.jp

  7. Liverurso
    Sato Pharmaceutical
    All-purpose liver tonic sweetened with caramel.
    Good for: Reviving a weak constitution.
    sato-seiyaku.co.jp

  8. Alinamin V
    Takeda Pharmaceutical
    This is the original in the five-drink Alinamin series.
    Good for: Weak appetites and tired bodies.
    takeda.com

  9. Oronamin C
    Otsuka Pharmaceutical
    Classic vitamin-charged soft drink with sugar, honey, salt and caffeine.
    Good for: Hot days.
    otsuka.co.jp

  10. Tiovita
    Taiho Pharmaceutical
    A tried and tested blend.
    Good for: Helping with overwhelming tiredness.
    taiho.co.jp

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