Business

Health

Liquid Gold— Japan

Preface

‘Genki’ drinks – nutrition and energy beverages – have flooded the Japanese market yet manufacturers are now targeting female consumers and soaking up foreign customers. Is saturation imminent?

Lipovitan, Taisho Pharmaceutical Co., Energy, Energy drinks, Genki drinks, Health, Japan

10 of the best ‘genki’ drinks

Monocle 24

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