Edits

25/25

New York

Despite possibly the world's ugliest drive from airport to city, horrible hedge-fund guys and publicists who have exploited any last sign of cool and originality from the city, it is still possible to find some magic in New York. With Barneys, the best theatre, restaurants and shopping, it's easy to be flash with your cash.

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25/25 is sponsored by

Star Alliance
 

01
Essentials

01 NY time for social appointments is about 30 minutes later than stated, but for business meetings, show up 10 minutes early.
02 Contrary to popular belief, New Yorkers are generally friendly.
03 The subway is usually faster than a cab but avoid using it in summer at all costs.
04 Central Park is great for sports and fitness. Jog around the Reservoir, rollerblade along the vast network of paths, or play Frisbee on the Great Lawn.
05 Avoid other taxi services. New Day (+ 1 212 228 6666) is the most reliable ($45/€33 to JFK/Newark).
06 Take the subway if you need to get anywhere between 16.00 and 17.00 (when the taxi drivers change shifts).
07 The Upper East Side is the place to view women who have overdone the plastic surgery. You’ll think you’ve landed on another planet.
08 Remember you’ll never need to cross a bridge or tunnel when going out in the evening.
09 Make reservations.
10 Do as the locals. Steal someone’s cab and then flip them the finger when they scream at you.

02
Hotels

Independent and easy
Soho Grand
310 West Broadway
+ 1 212 965 3000
sohogrand.com

Dependable

Four Seasons
57 East 57th Street
+ 1 212 758 5700
fourseasons.com/
newyorkfs


Premium

St. Regis
2 East 55th Street
+ 1 212 753 4500
starwoodhotels.com/
stregis

03
Dining

Fast breakfast
City Bakery
3 West 18th Street
+ 1 212 366 1414
thecitybakery.com

Business breakfast
Balthazar
80 Spring Street
+ 1 212 965 1414
balthazarny.com

Mid-morning coffee
Cowgirl
519 Hudson Street
+ 1 212 633 1133
cowgirlnyc.com

Working lunch with colleagues
Cookshop
156 Tenth Avenue
+1 212 924 4440
cookshopny.com

Need-to-impress-clients lunch
La Grenouille
3 East 52nd Street
+ 1 212 752 1495
la-grenouille.com

Lunch on your own
Blue Ribbon Bakery
35 Downing Street
+ 1 212 3370 404
blueribbonrestaurants.com


Afternoon tea/drink
Pegu
77 West Houston Street
+ 1 212 473 7348
peguclub.com

Dinner on your own
Hasaki
210 East 9th Street
+ 1 212 473 3327
hasakinyc.com

Dinner with colleagues
MAS (farmhouse)
39 Downing Street
+ 1 212 255 1790
masfarmhouse.com

Private dinner
Lupa
170 Thompson Street
+ 1 212 982 5089
luparestaurant.com

Big dinner with partner clients
MASA
10 Columbus Circle, 4th floor, Time Warner Center
+ 1 212 823 9800
masanyc.com

Drink after dinner
Stanton Social
99 Stanton Street
+ 1 212 995 0099
thestantonsocial.com

Late drinks
Little Branch
22 Seventh Ave South
+ 1 212 929 4360
littlebranch.net

Late bite
Pommes Frites
123 2nd Ave
+1 212 674 1234
pommefrites.ws

On the tiles
Santos Party House
100 Lafayette St
+1 212 714 4646

santospartyhouse.com

04
Reading

News
Universal News
484 Broadway
+ 1 212 965 9042
universalnews
usa.com

Bookshop
McNally Jackson
52 Prince St
+ 1 212 274 1160
mcnallyjackson.com

05
Thank yous

Flowers
Castle Pierpont
353 West 39th Street
+ 1 212 244 8668

06
Shopping

Something you can't get anywhere else
Gourmet treats from Zabars
80th and Broadway
+ 1 212 496 1234
zabars.com

Lost luggage - where to buy dress shirts, socks and undies
Barney's
660 Madison Avenue
+ 1 212 826 8900
barneys.com

Something for the kids
Sweets from Dylan's Candy Bar
1011 3rd Avenue
+ 1 646 735 0078
dylanscandybar.com

Something for someone you love
Lingerie by Kiki de Montparnasse
79 Greene Street
+ 1 212 965 8150

kikidm.com

Something for yourself
Cheese from Murray's
254 Bleecker Street
+ 1 212 243 3289
murrayscheese.com

07
Two hour tour

01 MoMA
11 West 53rd Street
+ 1 212 708 9400
moma.org

02

Brooklyn Bridge

03 Central Park Zoo
64th Street and 5th Avenue
+ 1 212 439 6500
nyzoosandaquarium.com/npz

08
Limousine/car

Precision Limousines
+ 1 718 784 7755
precisionlimo.com

09
Transport

Buy a pass
MetroCards are the cheapest way to travel (daily, $7/€5; weekly $24/€18).

Rent a bike
In Central Park, but only for recreation. Only ride a bike through the streets of New York if you want to get killed.

10
Fitness

Good Gym
Equinox
Great classes, equipment and locations and good-looking clientele.
equinoxfitness.com

Alternative diversion

Cycle along the West Side Highway, through Brooklyn Heights and all the way to Coney Island. Try the rides before hitting the beach.