The merits of soft power should not be underestimated
“Hard power is a willingness to fight – and any idiot can do that.”
One of the things that distinguishes soft power from hard power is that the former is a two-way relationship. The point of hard power – tanks, fighter jets, the proverbial sending of the marines – is that you don’t ask the permission of whoever you’re menacing. Soft power works best when the party on the receiving end is a willing participant. In October the annual Brics summit was held in Kazan, Russia. It was portrayed by Russia as a defiant diplomatic triumph for Vladimir Putin. Putin is, in theory, a pariah: an imperialist warlord wanted for war crimes. But 24 world leaders – far beyond the official membership of Brics – attended.
But it is striking how few of the participating countries regard Russia as a trustworthy ally and how strapped for actual friends many of them are. It was, to a large extent, a gathering of the “soft power-less”. These countries might be rich, fearsome or undeniably (if infuriatingly) important but they command little affection. Russia, to cite an obvious example, has serially squandered its formidable soft-power arsenal – glorious literature, fabulous music, scientific prowess – on demented ideological projects, often involving the coercion of reluctant neighbours. Moscow now has clients and customers, flunkies and cronies, hostages and victims but few, if any, friends.
Western policymakers have recently been fretting about the posse that Russia is assembling to challenge Western hegemony. Often characterised as the Axis of Upheaval, it is generally held to include Russia, Iran, North Korea and China: four countries united by little beyond the fact that they dislike and suspect the West more than they dislike and suspect each other. The regimes of all four rule by fear. Many of their people would leave in a heartbeat.
All of the Axis of Upheaval might well dismiss soft power as an effete and decadent notion, scoffing that there is a clue in the adjective “soft”. It was a predecessor of Putin’s who is reported to have snorted, when warned of the (considerable) soft-power influence of the Vatican, “How many divisions has the Pope?” But presenting an unrelentingly combative visage to the world will only get you so far. Hard power is a willingness to fight – and any idiot can do that. Soft power is having something worth fighting for.
Andrew Mueller hosts ‘The Foreign Desk’ on Monocle Radio.
