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Latest content in affairs and Soft Power

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Article

Power play

Monocle’s annual Soft Power Survey charts the strengths and weaknesses of national brands and the changing landscape of cultural influence. But how do the hard truths of politics affect nations’ softer sides? Read on to…

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Maple leaf empire

Canada, one of the best-loved nations in the world, exports more than just good will and maple syrup. From peacekeeping troops to submarines and lentils, this vast and varied country makes a mark in the unlikeliest of…

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Far and wide

Be it peacekeeping in the Solomon Islands, exporting TV shows to Germany or getting scientific at the South Pole, Australia’s worldwide reach is greater than you might think. We’ve been on a global tour to discover where…

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Bucking the trend

Expats, politics and culture: the eclectic range of subjects covered in our essays illustrates the nature of the country they concern. Read on to find out what makes Australia a harmonious land of contradictions.

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Building bridges

Monocle's annual Soft Power Survey puts the spotlight on the nations that use their gentler sides to gain influence. And this year's winner is...

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High fliers

With a careful eye for detail, Icelandair has helped tourism overtake fishing as Iceland’s key industry and promote the country as different and dynamic.

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Hot trot

Tango's international appeal is stronger than ever but to excel at Argentina's passionate dance, enthusiasts must be in possession of just one thing – the right pair of shoes.

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Deep impact

Military action tends to have a more visceral impact when it comes to forcing through change but it is the subtle influence of soft power that drives the most meaningful resolutions. In our fifth annual survey we gauge the…

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The soft parade

Around the world, some countries look beyond military might to exert a more nuanced influence. In our fourth annual soft power survey, we take the pulse of these subtle superpowers and ask if soft can thrive in hard times…

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Soft central

Monocle's third annual Soft Power Survey is an attempt to push the debate on where soft power comes from and how to use it. With current shifts in the global power balance, never has it been more relevant.

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Tender is the might

Conceived of only 21 years ago, already most nations want a “soft power” strategy – a way of winning the world over without resorting to military-industrial might. Monocle has indexed the top 30 soft power nations, which…

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Clean break

A new robust approach to diplomatic relations marks a break with tradition for Canada. And many believe it has damaged the nation’s soft-power credentials.

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The new soft sell

Which countries get their way in the world without having to resort to military might? Who are the soft power leaders who know the value of well-placed aid or a good pop star? Over the following pages we name the top 25…

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