Soft Power
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Meet the winners Soft Power Awards 2019
Ladies and gentlemen, welcome to Monocle’s Soft Power Awards. This year we’re celebrating those who are persuading the world in a subtler way.
Bear necessities
Tyler Brûlé introduces our Japan special – and chalks up essential dates for your festive diary.
North star
Nicola Sturgeon on fighting Brexit, boosting brand Scotland and leading the charge for independence.
Street smarts
After a 36-year absence, the New York Public Library's Bookmobile returns to the Bronx in a gleaming red Sprinter — holding its own against Mister Softee and proving books still draw a crowd.
The opener
We eye the future of branding and assess the sartorial statement of the ‘gilets jaunes’. First up: the influence of French words and how to bring people together through a love of good food.
Bonjour, tout le monde
French influence spans the globe, be it the wine you drink, the car you drive or the clothes you wear. It’s soft power with a swagger and Breton stripe too.
Shake a leg
Our ninth annual survey of the nations whose softer tactics are getting results.
The opener
We decode people's desire for casual attire, lap up Korean food diplomacy and take a trip down memory lane in Canada.
The other half
For better or worse, first ladies and first men have the opportunity to be the softer face of an administration. Who gets it right?
