Sport
Page 11
Poised to strike
For our World Cup series, we visit Puma, the brand most associated with African football. As the competition heads to the continent, will its long-term strategy make it the big marketing winner?
Mixed doubles
Court-side tailoring gets a serious workout: tennis whites, tomboy tailoring and covetable kitbags prove that sportswear and style needn't be at odds.
Jock tactics
Canadian ice hockey commentator Don Cherry is a beloved anti-hero. At 75, he still enrages and entertains with his signature tough talk and strong opinions, making him a divisive but iconic figure.
Muscle display
The fitness industry appears to be outrunning the economic downturn. At the Fibo trade show in Essen in April, optimism was high – and so was the number of million-euro equipment deals.
Saddle up
This summer, cycle around the Cyclades in primary colours, checked socks and comfortable pedal shoes and buy a copy of ‘Rouleur’ for something to read on the verge.
River God
Slovenian hero Martin Strel has swum the entire lengths of the Danube, Mississippi, Yangtze and Amazon. He's become the embodiment of his nation's spirit: plucky, brave and up for anything.
Run in top gear
Getting into shape is hard work. Monocle selects the most comfortable trainers, useful gadgets and nutritious supplements to help you get fit and improve your running performance.
Expo. 18: Sumo
The ancient art of sumo is under threat from dwindling numbers of homegrown wrestlers and numerous scandals. Can fresh leadership in the Japan Sumo Association clean up the sport and restore its fundamentals?
Francesco Ricci Bitti
International Tennis Federation president Francesco Ricci Bitti spends his time travelling and courting investment. He opts for simple fare, choosing Parisian trattoria Convivium for his imaginary 'last meal'.
Uphill struggle
Sochi, a Black Sea resort popular with Putin, was a surprise choice to host the 2014 Winter Olympics. To prepare for one million visitors, the region needs new roads, hotels and infrastructure.
