For this year’s Quality of Life Survey, Monocle is taking a different tack. Here’s why
What makes a good city? That’s a question that Monocle has grappled with since its launch. Why? Well, in 2007, as we surveyed the multiple city surveys that were already in existence, we were suspicious about whether the people who compiled them had ever visited the places that they scored so highly. While we all love a diminutive, wealthy city where ambulance-response times are short and the education system only churns out geniuses, what about having some unalloyed fun in the urban mix? A sense of freedom? A bit of sex too, perhaps (all rather curtailed in places where folks are in bed by 10pm).
Rather than just harrumphing about this state of affairs, we made our own survey, underpinned by hard data and including statistics for the softer elements of city life too, such as the ease with which you can expect to grab a glass of wine in a bar past midnight or buy food on a Sunday. We also had plenty of input from our correspondents, a wise but entertaining crowd. Over the years, the metrics have evolved with the times – for example, we have focused more on nightlife and the health of high-street retail since the coronavirus pandemic. But in truth, even in our survey, a relatively small set of wonderful cities has consistently triumphed as other places that we love have stumbled at the final hurdle – a city that scores highly for personal safety, say, might miss out because its public-transport system is kaput.

So, this year, we’re deviating from the old format and shaking things up. The 2025 Monocle Quality of Life Survey names not one but 10 winners: nine category champions and an overall star. The issue drops this week – it’s on newsstands from Thursday – so I won’t give the game away now. But here are five ideas that we put front and centre and how they led us to some interesting choices.
1. Safe streets
Everyone wants to live in a safe city – but at what cost? In some places where the crime rates are low, your every move is tracked by the authorities. Even your phone messages are available to prying eyes. Other cities are safe and have tight social cohesion but are terrible at making outsiders feel at home. So how come this thriving – but not the richest – European city is welcoming, multicultural, low on surveillance and super safe? I think that you’ll agree that it deserves its prize.
2. Health
Why are some cities blessed with such impressive longevity statistics? And believe me, it’s not because everyone is at the gym all day and living abstemiously. As we looked at the topic, we were led to a city where people like a drink and often smoke, yet stick around longer than their European city rivals. How? We’ll reveal all.
3. Housing
The lack of affordable housing has become a pain point in every city. Migration, tourism, local governments that have failed to invest – the issue has a long list of causes. But it’s possible to fix this. We have found a city that has stayed ahead when it comes to housing its residents.
4. Cleanliness
Again, this is something that we can all agree is a good thing (well, some people still think that graffiti is cool but they can stay out of this bit). Now, while you need the basics – regular rubbish collections, successful recycling programmes – there’s nothing that beats having engaged residents who care. In Monocle’s survey, you’ll discover a city that has almost no public bins – or dropped litter.
5. Good for start-ups
How can a city welcome entrepreneurs and create an environment where some risk-taking and experimentation are supported? And be a fun and affordable place to operate from too? Well, this plucky city, never ranked in any Monocle survey before, has taken the top spot because it has the answers.
You can read the Monocle Quality of Life Survey in our July/August issue, which is on sale from Thursday. Also make sure to visit monocle.com for a whole week of city-making debates.