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Soap opera tourism

A wave of Arab tourism is washing over Istanbul – and it’s all because of racy Turkish soap operas. Last season Noor, the most popular, was watched by 85 million people across the Arab world. Monocle sets off to the Bosphorous to join the guided tour for avid viewers wishing to live the dream.

  • Editor Elvan Kivilcim
  • Narrator Andrew Tuck

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