Opinion / Chiara Rimella
Is bigger still better?
Much has been written about how the increasingly busy art calendar means that giant art fairs (read: the Basels and the Friezes) are losing ground to smaller boutique events. While it’s true that Art Monte Carlo, Art Genève and the like have found their footing with collectors because of their manageable size, the established players have not thrown in the towel – nor stopped setting the agenda. And in London, this role clearly falls to Frieze Week.
In order to remain relevant, established fairs must constantly evolve by adding new sections or staging themed shows. Frieze has always been skilled at this and it often anticipates trends that later sweep through the programming at museums and galleries.
This year it is debuting Woven, a section dedicated to textile art. Interestingly, to move the discussion away from the assumption that such works are often a feminist statement, curator Cosmin Costinas (of Hong Kong’s Para Site) has set out to use them as part of a discussion on post-colonialism. It’s a smart and relevant approach.
And if we do want to talk about size, Frieze suits me just fine: it’s big enough to feel like an international draw (and offer curious visitors bang for their buck) and small enough to see everything in one or two afternoons. Clearly those who bemoan its overwhelming nature have never been to, say, a construction-material or bathroom-fittings fair in a sprawling German messe. And, anyway, there is always good catering for the weary.