I watched a 15-second video on social media (give me a break, we all have weak moments) of men in a boat in Arctic waters saving a polar-bear cub. They help the furry bundle clamber up the side of their vessel and it responds by nestling in one of the crew’s arms. Since it was first posted in November, this clip has spread across Instagram apace and has notched up 129 million views on Tiktok.
Now look at it a few more times (I told you, don’t get judgy) and things begin to seem a little off. The cub gets smaller as the video proceeds – its paws are almost like human hands in some shots – and, in several frames, its visage is more canine than ursine. It’s another AI-generated confection, though it’s just billed as “a cute polar bear rescued” with no mention of its fakery (go on, give in, have a look).
But that’s not the interesting part. What really catches your attention is what unfolds in the comments. Of course, there are the dimwits who believe that this is real and post banalities such as “Look how happy the bear is!” Or dafter still, “Aww, now I want to rescue a polar bear. Put it on my bucket list!” Then comes the riled, who angrily type that “It’s not real!” But there’s another group that’s wise to the ruse and wants to believe it anyway. “I don’t care if it’s fake, this has restored my faith in humanity,” chimes in one viewer, while another adds, “I don’t care if it’s AI, it warms my heart.”
I got hooked on reading these comments because they reveal a shift that’s happening all too swiftly: people – lots of people – no longer worry whether what they watch or read is real or fake (good news for politicians). They don’t worry that a 15-second AI video doesn’t declare that it has been whipped up on a laptop. For them, this has equal import to, say, a David Attenborough documentary. In fact, they probably prefer the fabrication because it lasts 15 seconds and has a happy ending. Cinema, theatre and great novel writing has always had the power to entrance, to get us to suspend our disbelief. But we knew where the border between fantasy and reality ran. Now with AI we are entering a world where those lines will be harder to discern – and many people just don’t care.
I have mentioned the polar bear to a few people this week and it has triggered some conversations about AI that have left me bamboozled at the speed of change being delivered by this technology in so many industries. But also made me wonder why there’s so little push back. On Sunday I was at a party and got into a conversation with a senior lawyer who explained how it had transformed his work. Now, when thousands of documents are dumped on him during the disclosure phase, he can search them for key words and have salient points summarised in hours. Just a couple of years ago this would, he said, have taken weeks. Sounds great. But then the harder bit to digest. He also asks AI to prepare his argument, to create a defence. He then tweaks it, bringing his experience to bear. But AI is writing the initial defence. And in another five years, will any of us need lawyers?
A friend working in the world of big-budget films then tells me how the agent is at risk of extinction because people are creating an AI tool that will simply cast a film for you. Just type in the budget, the ages of the characters, ethnicity, gender etc., and it will come back to you with a suggested cast. And, anyway, in the future some of the actors might simply be human versions of that polar bear, he adds.
I have also had lots of sunnier conversations about AI but I keep thinking about that polar bear and this new willingness to believe in the unbelievable. To refuse to listen to the tellers of truth for fear it will mess with your take on how the world should be. Perhaps reality will prevail – after all, if you head to the Arctic to cuddle a polar bear, your fantasy is likely to turn out to be deadly.