From e-commerce to bricks and mortar

In the early years of the internet and social media, many assumed that e-commerce would eclipse traditional retail. But today many brands are successfully shifting their focus away from the screen and back to the high street. We hear from four businesses invested in that change, from pop-up-space rental platform Appear Here and clothing labels Kotn and L’Estrange to Singapore’s We The People, a shop bringing crowdfunded projects to bricks-and-mortar.