Derek Thompson, Graham Fink and Julius Wiedemann
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We learn the secret ingredients and shadowy forces behind what creates a hit – be it a song, app or meme – with Derek Thompson, author of new book ‘Hit Makers’. Plus, artist and ad man Graham Fink explains his new exhibition ‘Stone Souls’ and some of his most famous campaigns. And we look at the artists who designed some of music’s best record sleeves with Julius Wiedemann, editor of Taschen’s ‘Art Record Covers’.
5 February 2017
Derek Thompson thinks that our casual acceptance of the latest hit song, movie or meme is overlooking a bigger story. In his book ‘Hit Makers: The Science of Popularity in an Age of Distraction’, he aims to explain the hidden logic behind some of the world’s most popular trends.
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