S-Magazin

Chapter 1

Klaus Brinkbäumer, ‘Der Spiegel’

Germany’s ‘Der Spiegel’ is famed for its dogged investigative journalism and authoritative opinion setting – but it is less well known for its lifestyle coverage. So why has it recently released a lifestyle supplement, ‘S Magazin’? We speak to Der Spiegel’s editor-in-chief Klaus Brinkbäumer to find out.

Chapter 2

Olivier Royant, ‘Paris Match’

‘Paris Match’ has been combining serious political reporting with softer lifestyle content for decades. At the FIPP media conference earlier this month, Fernando Augusto Pacheco met its editor Olivier Royant to discuss, among other things, how the Macrons can boost sales.

Chapter 3

Yulia Boyle, ‘National Geographic’

Over the course of its nearly 130-year history, ‘National Geographic’ has evolved from being an esoteric scholarly journal – the in-house publication of the National Geographic Society – to one of the most popular and cherished magazines in the world. We spoke to Yulia Boyle, senior vice-president at National Geographic Partners’ International Media Group, to find out about the unique challenges that come with publishing a magazine in 65 countries and nearly 40 languages.

Chapter 4

‘Om Nom’

While foodie magazines abound on the newsstands, few of them cater specifically to vegan tastes. That’s the aim of ‘Om Nom’, a magazine that carries the tagline ‘eat more greens’. With its subtle design and eclectic collection of interviews, essays and recipes, it eschews zealousness to take a refreshingly light-footed approach to extolling a vegan lifestyle.