The Urbanist

What's in a name?

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9 February 2017

Episode 278

28 minutes


Photo: Alison Day

A name can be a very powerful thing for a city: it’s not only how people identify locations and buildings but one of the most important branding tools too. But what happens when a name simply stops working?

9 February 2017

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Chapter 1

9 minutes


Photo: Enric Fradera

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Chapter 1

Erasing Franco

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Madrid is cleaning up its streets – and more specifically, its street names. Work is currently underway to rebadge dozens of those that have long brandished names connected to Franco’s fascist dictatorship.

9 minutes

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Chapter 2

10 minutes


Photo: Diego Delso

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Chapter 2

Nicknaming London

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One thing you’ll notice about London’s skyline is the number of high-rises that have been added over the past decade – and each one has been accompanied by a nickname. We speak to the consultant, author and broadcaster Peter York.

10 minutes

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Chapter 3

10 minutes

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Chapter 3

Trump slump

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After a divisive political campaign and rough first weeks in office, more and more people and businesses are refusing to be associated with the Trump name.

10 minutes

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