What's in a name?
00:00 / 00:00
9 February 2017
Photo: Alison Day
A name can be a very powerful thing for a city: it’s not only how people identify locations and buildings but one of the most important branding tools too. But what happens when a name simply stops working?
9 February 2017
Photo: Diego Delso
One thing you’ll notice about London’s skyline is the number of high-rises that have been added over the past decade – and each one has been accompanied by a nickname. We speak to the consultant, author and broadcaster Peter York.
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