Tall Stories 20: the tabaccheria sign | Monocle

The Urbanist

Tall Stories 20: the tabaccheria sign

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Cover art for The Urbanist

22 August 2016

03 minutes


Photo: Alamy

What is the secret to effective, eye-catching shop signage? In the case of the Italian tabaccheria – known for its white “T” against a dark background – consistency is key.

22 August 2016

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