cultural influence
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Soft Power
Soft Power Survey 2022
With the international order shaken by the war in Ukraine, we celebrate the gentler art of global persuasion.
Soft Power
The hard or soft option
When war tests diplomacy's limits, which nations wielded cultural influence most effectively? Our annual survey reveals surprising winners in the soft-power stakes.
Affairs
World in reach
Our annual survey of the nations that have mastered the gentle art of making friends and influencing people.
Soft Power
Neutral beauty
Many countries aim to be like Switzerland, with its stability, affluence and exceptional services. But what does that really mean? For starters, it’s far more than ‘chocolate diplomacy’.
