global influence
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Soft Power Survey 2022
With the international order shaken by the war in Ukraine, we celebrate the gentler art of global persuasion.
World in reach
Our annual survey of the nations that have mastered the gentle art of making friends and influencing people.
Pride of place
At a time of year when the emphasis is on giving, some nations can look back on 2021 with more satisfaction than others. We've taken note for Monocle's annual Soft Power Survey.
Neutral beauty
Many countries aim to be like Switzerland, with its stability, affluence and exceptional services. But what does that really mean? For starters, it’s far more than ‘chocolate diplomacy’.
10 countries using their influence for good in 2020
Our annual survey judges which nations’ soft-power strengths make the grade.
Meet the winners Soft Power Awards 2019
Ladies and gentlemen, welcome to Monocle’s Soft Power Awards. This year we’re celebrating those who are persuading the world in a subtler way.
