soft power
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Good feline
A global image for Japan, Doraemon combines cuteness with faith in technology. But with the robot cat seeming increasingly rooted in the past, Tokyo’s soft-power brokers face a dilemma.
Expo 80: Life of the party
When an embassy opens its doors for parties, it's a chance to showcase national cuisine and hospitality. These events are a key tool for networking and displaying a country's unique brand of soft power.
Fare game
Peru and South Korea are leading the food race, but what about Brazil? We love the nation for everything but its cuisine. Here’s a look at how it can change that.
The new brigade
Across a broad spectrum of industries we bring you an insight into the gamechangers that we expect to see pushing the envelope over the coming months and years.
Deep impact
It is the subtle influence of soft power that drives the most meaningful resolutions. In our fifth annual survey, we gauge the soft-power strengths of our top-ranking nations.
Hook, line and sinker
Alaska may be stuck all the way up there but people around the world know full well what its brand values are – all thanks to the soft power of fish.
Spread the news
News network France 24 is a multilingual broadcaster delivering a nuanced French view of global affairs. With its increasing reach, it’s a channel catching details competitors have lost in translation.
Fully booked
France’s artistic reach in the US is in the hands of cultural counsellor Antonin Baudry. The diplomat and author is building a bookshop in France’s New York embassy; we popped in.
Fully booked
France’s artistic reach in the US is in the hands of cultural counsellor Antonin Baudry. The diplomat and author is building a bookshop in France’s New York embassy; we popped in for a word.
Expo 77: Hope for the best
Forged in the wake of war, Unesco stands as a bastion of peace. Monocle visited its modernist Paris HQ to discover an institution dedicated to optimism despite funding cuts and a fraught political climate.
