soft power
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Summery vibes
Conjure a vision of Australia and it will likely look like Byron Bay. It represents its nation's laidback loveliness but also has the financial and innovative savvy to back it up.
Mucho gusto: Instituto Cervantes
Spain is doing an eloquent job of selling itself around the world by using its language to introduce people to its customs. We meet the Madrid and Tokyo branches of the Instituto Cervantes.
Be our guest
A warm welcome shows the world what you’re made of. With the help of Monocle readers, we’ve compiled our new Hospitality Survey, from national image-making to the best in business.
Vatican foreign policy: Keep the faith
The Holy See pursues an active foreign policy, wielding enormous influence. We visit the Vatican’s foreign ministry, where world peace is always on the agenda.
High fliers
With a careful eye for detail, Icelandair has helped tourism overtake fishing as Iceland’s key industry and promote the country as different and dynamic.
Expo 89: Soft focus
Portraits of leaders are ubiquitous in Turkey, Spain and Morocco. Monocle paints a picture of their popularity and peers beneath the surface to learn the history of their peculiar reign.
Building bridges
Monocle's annual Soft Power Survey puts the spotlight on the nations that use their gentler sides to gain influence. And this year's winner is...
How to be liked
Soft power is a precious commodity and needs protecting. But even if your nation and its government seem to lose their way, fear not: you can fix this without them.
Gaining momentum
Monocle meets the new wave of diplomats from the Netherlands, Italy and Ethiopia making valuable connections in one of China’s fastest-growing cities, Chongqing.
