soft power
Page 8
Maple leaf empire
Canada exports more than just goodwill and maple syrup. From peacekeeping troops to submarines and lentils, this vast and varied country makes its mark in the most unlikeliest of places.
Hitting the mark
As Canada’s global role grows, its companies must cultivate a positive national brand. We explore the country’s key design tropes, from maple leaves and mountains to beavers and bears, to see what works.
Bright outlook
Despite a wobbling economy and tightened belts, this small Nordic country is leading the way in education and technology – and reinventing itself for the 21st century.
Fresh appeal
A poverty-stricken nation with the potential to become a global powerhouse, India’s greatest challenge is its hope: can Modi harness the power of the youth?
Oceania
Australia’s governor-general and his military bling – and Fiji spreads its aviation wings.
School of life
The Cité Internationale Universitaire de Paris is an academic village of ideas on a global scale. Monocle attends campus to see what happens when countries come together in the classroom.
Far and wide
From peacekeeping in the Solomon Islands to scientific work at the South Pole, Australia’s worldwide reach is greater than you might think. We’ve been on a global tour to discover where Aussies rule.
Image nation
Australia has a strong national character, from its ruggedness to the outback’s enigma. Monocle examines the symbolic shorthands used to sell Brand Australia, from kangaroos and koalas to indigenous art.
