switzerland
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Making your day
Priding itself on producing the most desirable, high-octane treats – from your morning coffee to the linen you sleep in – Switzerland has every minute covered.
Redefining rural
Meet the designers giving the rustic charm of the Swiss countryside a smart update.
Community service
Launched as a culture magazine, ‘Kolt’ now serves the residents of a small Swiss town with a unique, reader-supported approach to local journalism.
Silicon Alps
Switzerland had a reputation for dreaming up ingenious tech ideas but being terrible at exploiting them. Now a clever network is selling Swiss breakthroughs to investors.
Neutral beauty
Many countries aim to be like Switzerland, with its stability, affluence and exceptional services. But what does that really mean? For starters, it’s far more than ‘chocolate diplomacy’.
Diplomacy
Brazil’s Lebanon connection, plus representatives for China and Taiwan clash over cake in Fiji.
Going viral: How one Swiss ad agency took up the challenge of raising coronavirus awareness
While in Europe the disease seemed little more than a vague concern, just a few dozen confirmed cases scattered across the continent
Swiss flair
When it comes to money and diplomacy, Switzerland is an influential global player. But do other aspects of the national brand suit a broader international role?
10 countries using their influence for good in 2020
Our annual survey judges which nations’ soft-power strengths make the grade.
The opener
Sustainable design solutions, scintillating marketing campaigns and cool cigarettes – the latest from around the globe.
