August 2012
The South Korean city of Yeosu is host to the three-month world Expo 2012. The fair aims to spread awareness about ocean life but most people show up for the entertainment, including national pavilions, robots, K-pop acts…
December 2010
A small Finnish city that sits on the Arctic Circle called Rovaniemi has claimed Santa as its own. With a Disney-style theme park and the official Santa post office, Rovaniemi and Finland are banking on Santa's soft power…
January 2010
Tax incentives are all well and good but is that enough to make businesses want to move to your country? To discuss how culture and other intangible assets attract foreign investment, Monocle and the Singapore Economic…
September 2007
The national identity of countries can shift radically and at a speed that leaves their inhabitants gasping. As the United States continues to suffer from low approval ratings all over the world, Paula Scher, one of the…
May 2010
Brazil is a nation on the up and on the diplomatic stage it is being listened to as never before. Its soft-power push is being masterminded by diplomats working in the Oscar Niemeyer-designed Foreign Ministry in Brasilia…
December 2011
“How museums became soft power ambassadors”. Monocle and the V&A hosted a discussion exploring how culture nations. Moderated by Monocle’s editor in chief Tyler Brûle speakers on the panel were: - Simon Anholt, independent…
September 2009
The Jogos da Lusofonia may not have the same draw as the Commonwealth Games or attract the corporate sponsorship of the Olympics. But the gathering of the old Portuguese empire showed that no matter how tenuous the links…
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