Soft Power
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Be our guest
A warm welcome shows the world what you’re made of. With the help of Monocle readers, we’ve compiled our new Hospitality Survey, from national image-making to the best in business.
Vatican foreign policy: Keep the faith
The Holy See pursues an active foreign policy, wielding enormous influence. We visit the Vatican’s foreign ministry, where world peace is always on the agenda.
High fliers
With a careful eye for detail, Icelandair has helped tourism overtake fishing as Iceland’s key industry and promote the country as different and dynamic.
Expo 89: Soft focus
Portraits of leaders are ubiquitous in Turkey, Spain and Morocco. Monocle paints a picture of their popularity and peers beneath the surface to learn the history of their peculiar reign.
Hot trot
Tango's international appeal is stronger than ever but to excel at Argentina's passionate dance, enthusiasts must be in possession of just one thing – the right pair of shoes.
Where there’s a grill, there’s a way
Armed with homemade smokers and fresh meat, a group of US-style gourmet restaurants is lighting up Mexico City’s food scene with a traditional form of fiery American cuisine.
Building bridges
Monocle's annual Soft Power Survey puts the spotlight on the nations that use their gentler sides to gain influence. And this year's winner is...
How to be liked
Soft power is a precious commodity and needs protecting. But even if your nation and its government seem to lose their way, fear not: you can fix this without them.
Expo 89: New look
Portraits of leaders are ubiquitous in Turkey, Spain and Morocco. Monocle paints a picture of their popularity and peers beneath the surface to learn the history of their peculiar reign.
