Soft Power
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Meet the top dogs
If your frosty international relations need melting, a big, friendly dog may do the trick. We meet four important members of the diplomatic staff.
Aboard brand Italy
Italy's newest flagship, ‘Cavour’, is on a mission to Africa and the Middle East. The privately funded aircraft carrier is promoting Italian industry, showing a country on the move. Monocle jumps aboard.
The soft parade
Which nations are the world's new superpowers of subtle influence? Monocle's fourth annual soft power survey takes the pulse of countries that look beyond military might to exert a more nuanced global authority.
Diplomacy
We meet Indonesia's ambassador to Japan, report on Israel's new "digital embassy" and Seoul embarks on a soft-power offensive.
Clearing the air
Deutsche Welle broadcasts TV and radio and in 30 languages worldwide. Established in 1953, today the public broadcaster is more important than ever – as a tool for public diplomacy.
Time to open wide
The Olympics were a soft-power triumph for the UK but what comes next? We explore how Britain can harness that post-games optimism and meet the people who can help the country do just that.
Diplomacy
We meet the Finnish ambassador to Italy and find out why Peru is setting up shop in the Middle East.
Observation
Countries use cuisine and culture for soft power but often forget their most important asset. Tyler Brûlé asks why nations aren’t building their brands around the simple concept of excellent service.
Expo 26: In for the high jump
Inspired by the Commonwealth Games, Portugal created the Jogos da Lusofonia. In a world of soft power, athletes are the new ambassadors for nations of the former Portuguese empire.
Art attack
Today most countries prefer to assert their international identity with artists not armies. We profile the cultural missions of four countries out to win friends with dancing dragons and alternative art.
