Soft Power
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Soft focus
Since the fall of the Wall, Germany’s foreign office has become a master of gently promoting ‘Brand Germany’, with Berlin as the jewel in its decidely understated crown.
Dungaree diplomats
When a flood devastates Uganda or an earthquake strikes Pakistan, Germany’s THW gets some of the first aid workers on the ground. Mostly volunteers, they are part of Germany’s soft power arsenal.
Soft central
Even Moscow now courts persuasion over coercion. Monocle's third annual Soft Power Survey ranks nations by charm, culture and clout — revealing who wields influence best, and who squanders it.
The power of three
When Monocle published a lighthearted idea encouraging Brazil, Sweden and Turkey to work together, its message reached their capitals. We brought together the three foreign ministers for this issue’s round table series.
Turn on to China
As part of a soft-power drive, the Chinese media is learning a new language. Monocle visits CNC World, a new 24-hour English-language news channel owned by the state-run agency Xinhua.
Africa/Middle East
This month’s Style Leader is Egypt’s Mohamed Morsi, and our Election Watch column goes to Sierra Leone.
The next four years
Whoever ends up sat in the Oval Office come January next year will have a huge job on his hands but also a massive opportunity. Here is Monocle’s advice.
Telly Cities
Nothing compares to a popular TV series for putting a city on the map. From boosting tourism to building global recognition, Monocle looks at television as an invaluable soft-power tool for urban centres.
Oceania
Australia's straight-talking foreign minister, election watch in Vanuatu, and the soft power of Kiwi sport.
Dogs and new tricks
Japan is moving beyond disaster to re-establish itself as a regional leader in culture and innovative lifestyles. We meet the people spearheading the unusual evolution of Japanese society.
