Soft Power
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Clean break
A new robust approach to diplomatic relations marks a break with tradition for Canada. And many believe it has damaged the nation’s soft-power credentials.
A question of taste
Italians have long known that the root to real power is through a person’s stomach. They have acted accordingly, building an enviable array of world-class food and drink brands to wield global influence.
Tender is the might
Most nations now want a “soft power” strategy as a way of winning the world over without military might. Monocle indexes the top 30 soft power nations and how they achieve their status.
Dream export
The burgeoning soft power of Turkey is rooted in its flourishing drama production industry, capturing hearts and minds from Pakistan to South America. Just don’t call them soap operas...
Brand Britain
London has had some bad press but with the Olympics ahead, can its burgeoning design scene save the day?
Observation
The laptop ambassador may be a moneysaving concept but it will always be trumped by a diplomat with a budget and an embassy, says Tyler Brûlé.
Police Academy
Deep in Colombia's jungle, SAS-trained commandos drill Latin America's toughest recruits in guerrilla tactics, hunting cartels and forging discipline — one gruelling push-up at a time.
Fighting talk
Al Jazeera became the must-watch news channel for unrest in the Middle East. But it is also a potent soft power weapon for its owner, the Emir of Qatar. Monocle visits its Doha HQ.
Africa/Middle East
Our column from Pretoria looks at how South Africa is manoeuvering itself into a world-power position. Plus elections in Seychelles, educating ultra-orthodox children in Israel and demanding change in Lebanon.
The new soft sell
Which countries get their way without resorting to military might? We name the top 25 nations in the inaugural Monocle and Institute for Government Soft Power Survey.
