Soft Power
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Export duty
Germany used to be wary about showing off its assets. Not anymore. Monocle explores how the Goethe-Institut cultural centres are disseminating all things German, free from government controls.
Diplomacy
We meet ambassador Ido Aharoni, the Consul General of Israel to New York, and bring you the latest from the diplomatic world.
News of the world
Broadcasting in 60 languages on the radio and with 27 foreign-language TV news programmes each week, SBS is a truly international news outlet – an unusual epithet in the world of Australian media.
Australia goes live
With a pivotal geographic location, a vibrant media culture uniting both Asian and European markets and a flourishing defence sector, Australia is in a prime position to become a new, fresh-faced regional power.
Ethics work
Germany’s economic status exceeds its place in the world power order. With a touching lack of marketing sophistication and sturdy business values, Europe’s powerhouse has achieved soft power almost by accident.
Clean break
A new robust approach to diplomatic relations marks a break with tradition for Canada. And many believe it has damaged the nation’s soft-power credentials.
A question of taste
Italians have long known that the root to real power is through a person’s stomach. They have acted accordingly, building an enviable array of world-class food and drink brands to wield global influence.
Tender is the might
Most nations now want a “soft power” strategy as a way of winning the world over without military might. Monocle indexes the top 30 soft power nations and how they achieve their status.
Dream export
The burgeoning soft power of Turkey is rooted in its flourishing drama production industry, capturing hearts and minds from Pakistan to South America. Just don’t call them soap operas...
Brand Britain
London has had some bad press but with the Olympics ahead, can its burgeoning design scene save the day?
