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Streets ahead: Bakery Lane

Australia knows how to shop. Its citizens want more than online sprees, seeking out eclectic high streets and innovative retailers. This is a guide to one of Brisbane's best, Bakery Lane.

Writer
Photographer

Bakery Lane
Brisbane

It’s mid-morning on a Tuesday and Ann Street in Fortitude Valley is close to a standstill. Trams used to glide commuters to work but the tracks here were pulled up in the 1960s, leaving the Queensland capital with five and six-lane boulevards that swell with traffic every rush hour.

Developers Charlie and Arthur Apostolos grew up in Fortitude Valley, a kilometre northeast of the CBD, when it was a hub of light industry. Their father, George, was a Valley business owner and his family’s foothold in the area remains. His sons are renowned for enlivening the district’s “laneways”: the inconspicuous alleys that run off at right angles from main roads. In 2010 they launched Winn Lane, an alleyway off Winn Street that is now home to a thriving community of retailers and f&b entrepreneurs. But their latest creation, opened last year one block northwest, is even more ambitious.

Interior of Bow & Arrow fashion boutique with clothing racks and customers viewing merchandise.
Bow & Arrow, fashion boutique

Visitors walk into Bakery Lane off Ann Street through a narrow entrance and a tranquil courtyard. “We’re on one of the busiest streets in Brisbane,” says Charlie, “but you can’t really hear it.” The development is a sanctuary of 10 small shops and restaurants at ground level, with two upper floors of incubator suites and loft apartments prioritised for tenants. The ground-floor units are handsome, with wide windows – framed by brick and recycled timber – that look out onto the courtyard.

“We looked at the laneways and the business ecosystems you might find in Tokyo and Hong Kong,” says Arthur. “We realised you can run a business in a small space.”

The Apostolos brothers are also landlords; they own every shop space and can carefully vet the tenant mix. They have chosen to nurture young, inexperienced retailers. “They have a great vision for what the lane should be and help you get towards that,” says Julie Morrison, co-owner of Phase 4, a record store and vintage shop that opened in July.

Nick Carter, co-founder of Stock & Supply, a concept store that started as a pop-up and launched its first bricks-and-mortar outlet in the laneway, also recognises their approach. “They’re the only guys doing what they’re doing with this kind of retail space; it’s been a massive game changer.”


Who’s on the street?

1.
Stock & Supply
Independent multi-brand shop.
Shop 4
stockandsupply.com.au

2.
Bow & Arrow
Womenswear shop with another outpost in Noosa.
Shop 6
bowandarrowtrading.com

3.
The Botanist
Independent florist
Shop 3

4.
Model Citizen
Shop for Eeshaal Niranjan’s streetwear label
Shop 8

5.
I Heart Brownies
A café-cum-shop selling chocolate treats.
Shop 7
iheartbrownies.com.au

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