As digital technology transforms the media landscape, more and more respected broadcasters are swapping major networks for Youtube shows, podcasts and newsletters. Southeast Asia is home to some of the boldest disruptors. Jakarta-based news anchor Najwa Shihab left news channel Metro TV in 2017 to set up her own media company, Narasi, with two former colleagues. Eight years later, this trio of women have turned one talk show and Shihab’s reputation for grilling the country’s top politicians into a nationwide news platform that employs 170 people. 

“The definition of mainstream media has shifted in Indonesia,” Shihab tells Monocle from Narasi’s headquarters inside Intiland Tower, a brutalist building in central Jakarta. “If I could turn back the clock, I wish I would have started [Narasi] earlier.” Born in South Sulawesi, Najwa Shihab is the host of Mata Najwa (Najwa’s Eye). The long-running current affairs programme began in 2009 on Indonesia’s first news channel, Metro TV. The show left with Shihab and, since then, Mata Najwa has millions of views on Youtube and filled football stadiums for live debates on issues such as female empowerment. One of the most infamous episodes featured an “empty chair” interview with Indonesia’s minister of health that highlighted his inaction during the coronavirus pandemic and led to him being replaced.

Mata Najwa’s success has allowed Shihab to build up a newsroom of reporters trained in traditional journalism. Narasi’s head of news has full editorial control of the website and unlike many other stations in Indonesia, which are often controlled by tycoons with political ties, aims both barrels at the rich and powerful. In 2022 a cyber-attack brought down its website around the time when the news division was reporting on the investigation of a powerful two-star general accused of murdering his bodyguard. When computer screens came back on, a warning message appeared: “Be silent or die.” But that threat was water off a duck’s back for Shihab; her main concern is for the future of her industry. “One of the biggest challenges for professional journalists in the digital era is adhering to the code of ethics and the law, while content creators don’t have any restrictions,” she says. 

When big names want to talk to Indonesia’s vast population of 285 million people, Mata Najwa gets the exclusive. In February, Shihab conducted the only sit-down interview with Turkey’s president, Recep Tayyip Erdogan, during his first state visit to Indonesia in a decade. As Erdogan sat opposite her, calmly lambasting US president Donald Trump’s Gaza strategy, he was following in the footsteps of Coldplay’s Chris Martin and Nvidia CEO Jensen Huang. Dutch former footballer Patrick Kluivert gave his first interview to Shihab a day after landing in Jakarta to become manager of Indonesia’s national team. 

This year, Shihab is aiming for one big exclusive a month. Mata Najwa went out weekly for more than a decade, but the workload was taking its toll on the 47-year-old host, whose time is in demand. Events are Narasi’s second-biggest revenue stream after content and the busy programme includes university campus tours, courses on journalism, festivals and running clubs led by Shihab, a keen runner. An English-language version of Narasi is also in the pipeline, beginning later this year with reports co-produced with media companies from the region.

The daughter of a well-known Muslim cleric, Shihab became a journalist by “accident”. Privately owned TV stations were springing up in Indonesia after the fall of the Suharto dictatorship in 1998 and a young law undergraduate looking for a distraction from writing her thesis applied for an internship. “Those three months changed the entire course of my life,” says Shihab, fondly recalling asking then UN secretary-general Kofi Annan a question at a press conference during that time. Her first full-time job was as a junior reporter at Metro TV. Shihab rose to national awareness for her emotional coverage of the 2004 tsunami, before going on to present the primetime news and getting her own talk show. 

She left television after 17 years to “be where the young people are” and have more editorial freedom in terms of formats and content. Episodes of Mata Najwa in recent years have covered coal pollution in Jakarta and the tribespeople living near the new capital, Nusantara. “The beauty of digital is that I can do a story when I want,” says Shihab. In 2022 she spent six days filming a documentary on the 20th anniversary of Timor-Leste’s independence, which has been viewed 18 million times. “We were shocked to see the overwhelming response to that documentary,” she says. Fame is her main limitation now; millions of Indonesians watch Shihab on their phones and stop her on the streets for photographs. An “occupational hazard”, she says.

Narasi has also given Shihab the space to show a different side of her. Shihab & Shihab is a series of conversations between Shihab and her father that airs every day during Ramadan, while families wait for the Iftar evening meal. “It’s a daughter asking her father about religious and contemporary issues from the point of view of the Qur’an and moderate Islam,” says Shihab, who comes under attacks online for not wearing a hijab, a personal choice which is increasingly uncommon as Indonesia becomes more conservative. “The key word here is moderate,” she says. 

Shihab ends every episode of Mata Najwa on a positive note. “It’s important to have optimism but I define optimism as being consistent and staying true to the process,” she says. “If we see something good, we will defend it. If we see something bad, we will fight it.”