20 February 2016
Episode 182
27 minutes
One of the legends of his field, George Lois is often considered the original “Mad Man”. He’s credited with developing the political brand of Robert Kennedy and helping to spearhead what became known as the “creative revolution” in US advertising. Plus: his work for ‘Esquire’ magazine resulted in no less than 38 iconic covers, immortalised in an exhibition at New York’s Moma.
20 February 2016
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