sweden
Page 6
Leading the flock
Swedish adman Pelle Sjoenell shepherds a global band of ‘black sheep’ alongside a tight-knit team in Los Angeles.
Business
Thai start-ups get a leg-up, staying connected in Malmö and the Swiss schnapps scene.
My Waterloo
With Ukraine’s staging of Eurovision in trouble, a Swedish superstar was asked to step in. How could he ever refuse?
Beware of the bear
The Nordic nations are increasingly wary of Russia. We head to Sweden to see how it is preparing to defend itself.
On the run
Indie sports-shoe brands are giving the big players a run for their money – and Spalwart is at the front of the pack.
Keep on trucking
Truckmaker Scania is the first firm to undergo our new HQ Audit. Will the wheels come off as we take a tour of its head office in Sweden?
Assembled with care
Furniture colossus Ikea is dismantling its reputation and trying to build not only a better public image but also a better future.
Economy
Mexico and Canada reveal their Nafta red lines, Sweden and Denmark feel the effects of war in Syria, and Namibia pins its hopes on uranium.
Made to last
We brave the great outdoors to meet the Swedish business owners who have made the most of the north’s inclement weather to create sturdy, tried-and-tested outdoor products.
