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Fashion

A world tour of wardrobe wonders, lingering a while at the Bangkok International Fashion Fair.

Writers
Photographer

Into the mix
Reach for the Thai
Highlights from emerging international talents and a spotlight on Bangkok’s fashion and leather fairs.

Bangkok international fashion and leather fairs
Thailand

To get the measure of Thailand’s fashion scene take a stroll down Bangkok’s Sukhumvit Road. Here, along the stretch that leads from Siam Square in the heart of town to the upscale one-year-old EmQuartier, luxury shopping malls play host to the upper echelon of homegrown labels such as Asava, Disaya and Sretsis, while more youthful venues such as Terminal 21 house small independent boutiques filled with young fashion designer-hopefuls.

The scene is eclectic, original and distinctly Thai. “What’s interesting is that other countries in Southeast Asia don’t buy the works of their own designers,” says Anothai Cholachatpinyo, assistant professor of textile science at Kasetsart University in Bangkhen, Bangkok. “This is why Thai fashion is flourishing, because local affluent people – social innovators and fashion leaders – still choose to buy Thai brands.”

As domestic desire for high Thai fashion matures, the government – and Department of International Trade Promotion (DITP) – is keen to boost its profile outside the country. One key event on the nation’s sartorial calendar is the Bangkok International Fashion Fair and Bangkok International Leather Fair (Biff&Bil). “We are working with world-class creatives to turn Biff&Bil into one of the leading names in the fashion and leather-goods business,” says Chantira Jimreivat Vivatrat, deputy director-general of DITP.

Though geared towards a global audience and brimming with foreign buyers, industry players from all the major domestic retailers turn up each year to prowl for new talent. Crammed with more than 500 exhibitors showing everything from crocodile skin to Muslim fashion, Biff&Bil is a forum for brokering deals and exchanging ideas.

This year’s theme of “Catching the Creative Spirit” is particularly evident in the Designers’ Room, a government-focused project that showcases emerging talents. The enclave includes 23 brands ranging from playful metal-jewellery maker Pasu to streetwear label Q Design and Play. The mood is informal and enthusiastic. Traditional indigo-dye clothing brand Mae Teeta (run by fourth-generation owner and designer Sukajit Daengchai) has her dad helping to man the booth.

A more seasoned fashion crowd can be found in the Bangkok Showroom. “They opened a showroom exhibiting Thai brands during Paris Fashion Week (SS16) last year and we’re trying to recreate the atmosphere of the show at Biff&Bil,” says Saroengrong Wong-Savun, designer and founder of Rubber Killer, one of the 10 brands featured here.

Indeed the mood at Biff&Bil speaks of the Thai fashion industry’s big ambitions, creative swagger and desire to sell its wares to the world.


Q&A

Sakchira Wiengkao
Founder, Baisri
Thailand

Established in Phrae in 1991, Baisri makes bold and colourful textile products – ranging from clothes and bags to homeware items such as pillowcases and lampshades – all of which are designed and handmade in its workshops. Today founder and designer Sakchira Wiengkao teaches and works with a team of 40 artisans, some of whom have been with the company since its launch. We talk to Wiengkao about the lay of the land in the Thai market and the unique appeal of Biff&Bil.

What inspired your latest collection Tamlai?
I developed a new technique where we paint the fabrics with indigo dye. To keep the dye from oxidising we had to paint quickly. We also combined three techniques: painting, batik and tie-dye. The collection may look simple but the process needed a lot of planning to pull off.

Are Thai consumers becoming interested in your products?
I’m trying to sell more to domestic customers. The domestic market is big enough for us as we’re a small producer and Thai consumers are becoming more and more interested.


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This month’s line-up has been selected with half an eye on our village theme – but that doesn’t rule out city airings.

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Playmarket
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Still life: Anders Gramer

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