At Milan Fashion Week Men’s, the smartest labels looked to the long term
When I boarded a plane last weekend to attend the spring/summer 2026 edition of Milan Fashion Week Men’s, which concluded yesterday, I knew that this would be a different kind of show season. First, there were notable absentees: many of the usual headliners, from Gucci and Fendi to JW Anderson, chose to sit out this year’s event as they attempted to rebrand and rethink their strategy under new executive teams.
Given the wave of hirings and firings that has been sweeping through luxury houses, it didn’t come as a surprise. But this was the first season in which the effect of the industry’s HR crisis was so visible. There was less excitement or novelty on the runways than in recent years and fewer international attendees too. The disruptive cycle doesn’t seem to have reached its end either: yesterday, Prada announced the departure of its CEO, Gianfranco D’Attis, just a few days after Francesco Risso stepped down from his position as creative director of Milanese label Marni and Ben Gorham left beauty label Byredo, which he founded in his native Stockholm in 2006. The biggest news, though, was François-Henri Pinault handing the reins of Kering, the luxury group founded by his father, to former Renault CEO Luca de Meo.
However, there are brands proving that they have lasting power, delivering artisanal quality and desirable collections season after season. At Brioni, Norbert Stumpfl has continued to refine his tailoring with feather-light fabrics; Canali has crafted leather outerwear inspired by vintage cars; meanwhile, Zegna’s Alessandro Sartori continues to raise the bar with new fabric innovations, from washed silks to hand-woven suede cardigans that take as long as a year to craft. In most cases, the winning businesses are still run by their founding families, with a clear vision about who they are and a strategy of pursuing slower growth.
Like other industries, fashion is also having to grapple with the current geopolitical situation. News of the US bombing of Iran broke hours before the Prada show in Milan, where models walked to an ominous soundtrack, though they were wearing optimistic primary colours. “What can we do but try to put a smile on people’s faces?” said Raf Simons, the brand’s co-creative director, while a pensive Miuccia Prada nodded in the background. “We have been trying to change the tone to something more gentle, looking to nature,” she said. “It’s the opposite of aggression, power and nastiness.” In such moments, big thinkers such as Prada are the ones who will hold on to their relevance. As Milan passes the baton to Paris Fashion Week Men’s, which starts today and runs until 29 June, all eyes are on the larger-scale luxury houses to see who will rise to today’s challenges.
Natalie Theodosi is Monocle’s fashion director. Look out for reports and interviews from Paris this week on monocle.com and Monocle Radio. And subscribe to never miss a beat.
