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Muddy waters

With millions of tonnes of plastic ending up in our oceans, activists and entrepreneurs are taking action. Here are five plans that prove there may yet be hope for calmer waters ahead.

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The Ocean Cleanup
Delft, The Netherlands

The Great Pacific Garbage Patch between Japan and the US is a vortex of floating debris caught in ocean currents. In fact it is growing at such a rate that it will soon be visible from space. Yet because the patch is far from any country’s territorial waters, no nation is prepared to take responsibility for it.

This is where Boyan Slat comes in. The Dutch entrepreneur became aware of the extent of marine pollution on a Greek diving trip in 2011. Two years on he founded The Ocean Cleanup to rid the seas of detritus, starting with that problematic patch of the Pacific. “Most things in the world are getting better but pollution is getting worse,” says Slat. “This is one of the biggest problems that technology has to solve.”


Forecast comment: There are those who view the project as naive but it takes idealism to make something as big as this happen. Boyan Slat’s fearless enterprise is ingenious in its bold vision.


The Plastic Bank
Vancouver

Technology entrepreneur David Katz established The Plastic Bank in 2013. He was convinced that incorporating a commercial incentive to clear the oceans of plastic would encourage people in developing countries to view the material in a different way.


Forecast comment: Not only is this international initiative tackling the issue of polluted waters but it’s also promoting entrepreneurship and offering a source of income for participants.


Ecoalf
Madrid

Words such as “waste” and “plastic” usually bring to mind landfill sites, a perception that Javier Goyeneche is trying to change through his sustainable fashion brand. “We don’t need to dig deeper for resources, we need to transform wasteful into useful,” says Goyeneche, who launched Ecoalf in 2009. The Madrid-based brand, with bricks-and-mortar shops in the Spanish capital and Berlin, sells everything from T-shirts to trainers. The diversity of its product range is reflected in the variety of recycled materials used to make the fabrics, including tyres, coffee grounds and plastic.


Forecast comment: This business takes recycling to the next level and proves that sustainable clothing can be fashionable. Its manufacturing method is one that other fashion brands should imitate.


The world’s biggest beach clean-up
Mumbai

Since October 2015, lawyer and activist Afroz Shah has been spending several hours every weekend picking up rubbish from Versova Beach in Mumbai, on one of India’s most polluted coastlines. Shah’s efforts have quickly gained traction and have since attracted more than 3,000 volunteers largely recruited via word of mouth, from residents to politicians and Bollywood stars. Within the past few years the grassroots group has collected 9,000 tonnes of rubbish from the 2.5km stretch of beach.

Shah’s approach to dealing with the problem in the long term is simple: consistency is key. “Don’t make it an event,” he says. “When we clean our houses every day, do we make it an event? It’s a daily affair whether you like it or not. Cleaning and protecting the environment must also be like this.” He will soon be extending his efforts to include rivers and mangrove forests across India.


Forecast comment: Shah’s efforts show that even one person can make a big difference, especially when social media has made it easier than ever before to mobilise communities behind a good cause.


Project Aware
California

The motto of non-profit initiative Project Aware, formed in 1989, is “Don’t let your dives go to waste”. Its Dive Against Debris project runs in 50 countries and has collected more than 500,000 pieces of rubbish. “I never dive without a net,” says biologist Katerina Topouzoglou. “There’s always something to find.”


Forecast comment: Project Aware brings together people from all around the world and provides everyone with the chance to play a part in freeing the ocean from debris.


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