Natalie Theodosi
‘For smaller brands to win, they need to be able to propose something different.’ How Hermès Watches joined the watchmaking big league
Blending fine leather with Swiss horology, Hermès Watches has upended the convention that mid-sized players can’t compete with the industry’s six big brands. Here CEO Laurent Dordet shares his plans to boost expansion.
The delightful world of three multi-brand boutiques keeping independent, curated retail alive
We meet the creative forces behind three multi-brand retailers that are making it work in a world that increasingly favours homogenised shops.
Monocle’s fashion 25: The best labels and in-store experiences across the globe
From fresh uses of time-tested materials to shoes and accessories designed with the bustle of modern life in mind, here’s a list of the world’s best shopping this season.
Despite Armani’s stunted succession plan, the brand still struts
Some five months ago I joined the procession of fashion-week goers dressed in all-black tuxedos to attend the final show designed by Giorgio Armani, held in the courtyard of Milan’s Pinacoteca di Brera. For…
Charlie Smith: The in-demand CMO creating something from Nothing
Charlie Smith helped to transform Loewe from a sleepy leather brand into an in-demand label. Now, in his new role at a UK start-up, he wants to make tech brands cool again.
What does it take to make it as a designer today? Paris-based agent Alice Bouleau shares her insights
After years spent scouting designers and artistic directors for major fashion houses, Alice Bouleau has pivoted to helping the creatives that she once headhunted navigate an increasingly turbulent industry.
The art of a career pivot: Three fashion professionals who strategically reinvented themselves
Success in one genre need not prevent the pursuit of other opportunities. We meet three masters who have moved on to pastures new.
The five fashion collaborations and retail launches to know now
As 2026 begins to find its groove, we cross continents to reveal the most impressive and noteworthy projects.
How designer Oyuna Tserendorj uses Pantone colour to reframe modern cashmere
The Mongolia-born designer talks about working with Pantone, making cashmere at home and why colour is always her starting point.
