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Advantage Austria

Culture swap

The 1873 Vienna World’s Fair kick-started a taste for Japanese aesthetics that would influence all aspects of European culture for decades to come.

The “Fuji plate”, a Seto porcelain painting by artist Kawamoto Masukichi.

Advantage Austria

The road to Osaka

Running from 13 April to 13 October, Expo 2025 Osaka is projected to welcome 28 million visitors at a critical juncture in world politics. That figure underlines the continuing relevance of world fairs and…

A street in Osaka, Japan with neon lights.

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