Business

South Korea,
Seoul

Introduction

Seoul is ancient and modern with progressive new architecture sitting next to palaces that can date back 600 years. The Han River divides the sprawling metropolis in two and each side has its own subculture. The pace of life in this vibrant city of 10 million is hectic. However, in the middle of it all there are areas where you can take leisurely strolls and hear the birds sing.

PDF version

Essentials

  1. Try not to be offended when people bump into you and offer no apologies. Koreans have little sense of personal space.
  2. Virtually everything can be done 24 hours a day - eating, drinking, shopping, haircuts, massages.
  3. After a meal look for the free breath-freshening gum; it’s offered for a reason.
  4. City traffic is unpredictable so allow plenty of time when meeting clients.
  5. Drinking etiquette requires that you pour drinks with two hands. Accept the drink with two hands, too.

Two-hour tour

  • Changdeok Palace — Call ahead for guided tour times to the palace and gardens.

    99 Yulgok-ro, Jongno-gu

    +82 (0)2 762 8261

    Visit website
  • National Museum of Korea — A vast collection of artifacts and artworks that provides an introduction to Korean culture.

    137 Seoubinggo-ro, Yongsan-gu

    +82 (0)2 2077 9000

    Visit website

Hotels

  • Independent and easy

    Metro Hotel

    14 Myeongdong 9ga-gil, Jung-gu

    +82 (0)2 752 1112

    Visit website
  • Dependable chain

    Park Hyatt Seoul

    606 Teheran-ro, Gangnam-gu

    +82 (0)2 2016 1234

    Visit website
  • Premium

    The Plaza

    119 Sogong-ro, Jung-gu

    +82 (0)2 771 2200

    Visit website

Dining

  • Fast breakfast

    Wood & Brick Bakery

    5-2 Jae Dong, Jongno-gu

    +82 (0)2 747 1134

    Visit website
  • Business breakfast

    The Ninth Gate Grille at the Westin Chosun Hotel

    106 Sogong-ro, Jung-gu

    +82 (0)2 3170 366

    Visit website
  • Working lunch with colleagues

    Yum China

    AK Plaza 7F, 152 Guro Joongang-ro, Guro-gu

    +82 (0)2 818 1414

  • Need-to-impress-clients lunch

    Dugahun

    14 Samcheong-ro, Jongno-Gu

    +82 (0)2 3210 2100

    Visit website
  • Lunch on your own

    Bibigo — There are six locations dotted around the city.

    Visit website
  • Afternoon tea/drink

    O'Sulloc Tea House

    12 Myeongdong 7-gil, Jung-gu

    +82 (0)2 774 5460

  • Dinner on your own

    Homyeondang

    505 Dosandaero, Gangnam-Gu

    +82 (0)2 511 9517

    Visit website
  • Dinner with colleagues

    Jung Sik Dang

    11 Seolleung-ro 158-gil, Gangnam-Gu

    +82 (0)2 517 4654

    Visit website
  • Private dinner

    Poom Seoul — Book at least a day in advance.

    49 Duteopbawi-ro 60-gil, Yongsan-gu

    +82 (0)2 7779 007

    Visit website
  • On the tiles

    Coffee Bar K

    517 Eonju-ro, Gangnam-gu

    +82 (0)2 516 1970

    Visit website
  • Mid-morning coffee

    Bloom and Goûté

    35-1 Apgujeong-ro 10-gil, Gangnam-gu

    +82 (0)2 541 1530

Reading

  • Books and CDs

    Kyobo Bookstore

    Gwanghwamun Store, Kyobo Life Insurance B/D B1, 1 Jongno, Jogno-gu

    +82 (0)2 397 3400

    Visit website

Thank yous

  • Flowers

    Kyukmul Gongboo

    The Westin Chosun Hotel, 106 Sogong-ro, Jung-gu

    +82 (0)2 317 0139

Shopping

  • Something you can't get anywhere else

    Market M

    5 Jahamun-ro 13-gil, Jongno-gu

    +82 (0)2 733 4769

    Visit website
  • Lost luggage - where to buy shirtssocks and underwear

    Galleria Department Store

    343 Apgujeong-ro, Gangnam-gu

    +82 (0)2 3449 4114

    Visit website
  • Something for someone you love

    Pottery from Bada Design Atelier

    22 Gangnamdaero 162-gil, Gangnam-gu

    +82 (0)2 592 5342

    Visit website
  • Something for yourself

    Sophisticated clothing from Troa

    Troa B/D 2F, 424 Bongeunsaro, Gangnam-gu

    +82 (0)2 556 8010

    Visit website

Transport

  • Metro — The cheapest and fastest option to get around.

    Seoul

    Visit website
  • Airport Pickups — These buses leave every 20 minutes to and from the city’s major hotels.

    +82 (0)32 741 6400

    Visit website

Limousine/car

  • Mobum Taxi — These black-and-yellow taxis can be found at many hotels, shopping districts and business centres.

Fitness

  • Good running route

    Hangang Park — The Hangang Park system offers jogging paths along the river.

    Seoul

    Visit website
Loading

0:00:00 0:01:00

Drag me