Inside the clever marketing overhaul that turned the US Army into a recruitment powerhouse
While global militaries struggle to attract young recruits, the US Army is running a successful marketing operation from Chicago. The recruitment code has been cracked by enlisting ad executives and timeless messaging.
FASHION
see all
Layering winter fashion: Luxe pairings of leather, suede and wool
Wrap up in sumptuous layers and rich fabrics to keep the season’s chill at bay.
CULTURE
see all
Following specialist investigators on the hunt for Nazi-looted works of art
After the recent Louvre heist, a reminder that the world’s missing art is rarely gone for good – just waiting to resurface, often in the most unexpected of places.
TRAVEL
see all
The quiet luxury of Keurbooms, South Africa’s chic coastal retreat
While Europe cools, South Africa’s Garden Route is warming up. The resort town of Keurboomstrand pairs barefoot charm with elegant polish, whitewashed villas, wine you’ll want to ship home and endless Indian Ocean horizons.
UPCOMING EVENTS
Burberry in residence, 27 October – 12 November
Step into Monocle’s cafés and shops in London, Paris and Tokyo to experience our collaboration with Burberry.
The Monocle Weekender – Abu Dhabi, Friday 21 November – Sunday 23 November
Join Andrew Tuck and the Monocle team for a special event in Abu Dhabi.
The Monocle Christmas Markets 2025
Come join the seasonal festivities at Monocle’s annual Christmas markets around the world.
