UBS x Monocle | Content | Monocle

UBS X Monocle

The Craft Collection

UBS and Monocle explore the concept of craft and what it means today

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1/4: The Craft of Carpentry

What does craft mean in today’s world? It’s not just about what you do but also how you go about doing it. It’s a universal set of values that includes attention to detail, a hands-on approach and a determination to deliver the highest-quality product possible. These core principles are the same no matter your métier, from the world of banking via bespoke furniture to the robotics innovation of tomorrow.
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2/4: The Craft of Tailoring

Whether you’re a carpenter with traditional skills or a city worker utilising the latest technologies, craft – in its purest form – is a drive to deliver excellence. It begins with innovation and the ambition to build on what has gone before. It continues with customisation and a desire to full a client’s every need. And it concludes with precision and a meticulous approach to finishing touches. 
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3/4: The Craft of Mobility

To “craft” today is to engage with both an art and a science. Just ask designer Lowie Vermeersch. As the founder and creative director of car design and mobility research firm Granstudio, he leads a diverse team that provides solutions for partners across the industry’s entire ecosystem. Vermeersch oversees projects that span the development of new vehicles, the building of UX models and user-journey maps, and much more.
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