UBS and Monocle explore the concept of craft and what it means today
What does craft mean in today’s world? It’s not just about what you do but also how you go about doing it. It’s a universal set of values that includes attention to detail, a hands-on approach and a determination to deliver the highest-quality product possible. These core principles are the same no matter your métier, from the world of banking via bespoke furniture to the robotics innovation of tomorrow.
Whether you’re a carpenter with traditional skills or a city worker utilising the latest technologies, craft – in its purest form – is a drive to deliver excellence. It begins with innovation and the ambition to build on what has gone before. It continues with customisation and a desire to full a client’s every need. And it concludes with precision and a meticulous approach to finishing touches.
To “craft” today is to engage with both an art and a science. Just ask designer Lowie Vermeersch. As the founder and creative director of car design and mobility research firm Granstudio, he leads a diverse team that provides solutions for partners across the industry’s entire ecosystem. Vermeersch oversees projects that span the development of new vehicles, the building of UX models and user-journey maps, and much more.