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Pitti Uomo: 96th edition

In this week’s scorching Florence heat, the menswear market presented its latest warm-weather wares at the spring/summer 2020 edition of Pitti Uomo. Pitti is a holistic event: as well as the main tradefair at the Fortezza da Basso, there were no-holds-barred runway shows by guest designers Salvatore Ferragamo, Givenchy and the artist Sterling Ruby in spectacular locations across town. But most business is done at the Fortezza: in halls swarming with buyers and editors from Europe, the US and Japan, brands unveiled the shirts, swimmers and seersucker suits that will be in shops nine months from now. There were plenty of relaxed matching jacket-and-trouser sets on display. It’s a refreshing alternative to streetwear that sits between formal and casual; most shoppers aren’t ready to return to double-breasted pinstripe suits just yet. Here are our top picks – get your wishlist ready for next summer.


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