The vehicle illustrated above is a prototype that is not available as a production model. The decal of the vehicle illustrated is currently not available either as a standard or optional equipment

Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO₂ emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).

The Art of Moving Forward: To better understand Audi’s pursuit of progress, we meet head of design Marc Lichte and an industrial designer who shares the car-maker’s quest for a better future.

Improved vision

issue 02

1. Ahead in design
- Creative direction
  
  For such a secretive fortress of ideas, the Audi Design Center is housed in a surprisingly transparent glass structure where collaboration is encouraged across all five floors. Head of design Marc Lichte gives us an exclusive tour, taking us into the future with a peek at Audi’s new e-tron GT* and revealing how Audi is shaping premium mobility.
2. Creative responsibility
- What makes good design
  
  Industrial designer Alexander Taylor is known for his forward-thinking approach and is fêted for his revolutionary mastery of materials. Some of his most meaningful recent work includes developing trainers made from ocean plastics in collaboration with Parley for the Oceans. His latest venture is the launch of a responsible clothing brand.

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Creative direction

What makes good design

1. Ahead in design

Creative direction

2. Creative responsibility

What makes good design