Branding / Global
Coasting it
The humble coaster is an often overlooked opportunity for deftly done advertising. Here, our lighter-fingered correspondents have brought back a few favourites that they’ve found on recent travels, from Brazil to Bavaria and beyond.
Summer in the city means enjoying more meals outdoors, so we set our correspondents a quick challenge over the past month: bring back the beer mats and coasters that catch their eye. At Monocle we’re sticklers for the way that a little canny design, a well-chosen hue or material might make the difference between creating something you see, savour and maybe even steal as a memento – and an item that blends into the background. Here are a few of our favourites. —
1. Straight from the Augustiner-Bräustuben in Munich
2. German gem from Herzoglich Bayerisches Brauhaus
3. The Cow in London’s Notting Hill
4. Reininghaus brewery, Graz
5. Bar Termini, London’s Soho
6. Privatbrauerei Ulrich Martin in Schonungen. Translation? “It’s a shame for anyone who doesn’t drink!”
7. Czech mate: Matuška brewery
8. A tongue-in-cheek number from UK illustrator Mr Bingo
9. Paris seafood specialist Clamato
10. Madrid’s Bar Cock is always worth crowing about
11. Milanese mainstay Bar Basso
12. Simplicity itself: a scalloped offering from Zürich’s Kronenhalle
13. The Rose Hotel in Kent
14. Göss has made beer in Styria, Austria, since 1860
15. Roter Delfin, Zürich
16. A corker from JNcQUOI Avenida in Lisbon
17. Does exactly what it says on the mat, Madrid
18. Zürich’s Sportsmanclub
19. 10 Corso Como Café Porta Garibaldi, Milan
20. Mayfair’s Guinea Grill
21. Panama in Zürich is a favourite with our editors when the mercury rises
22. Still in Zürich with Turbinen Bräu
23. This summery number is our own attempt from our café at 90 Dufourstrasse
24. Companhia Cervejaria Brahma from Brazil
25. Something from onboard the SBB bar
26. Munich institution Schumann’s. Grab a spot in the garden at the back and enjoy
