Making a stand
As the fashion crowd migrate south today for the second menswear appointment of the season, they may not find Florence much warmer than London – yet the feeling in the air at Pitti Uomo will be different. Although London Collections Men has gained traction in recent years as a breeding ground for UK and overseas experimental talent, the ever-growing Italian fair hasn’t followed suit; Pitti’s 89th edition sees an expansion of the fair’s “Make” section, an area dedicated to contemporary updates of more traditional craft. From hat workshop Cappellificio Biellese 1935 to US shoemaker Noah Waxman, the 43 brands showing in the section are testament to Pitti’s dedication to championing artisanship, bridging tradition and innovation; the 35,000 expected visitors are an indication of the formula’s success. For the fair’s most forward-looking picks head to “L’Altro Uomo” and “Futuro Maschile”, where formalwear is being reimagined for the future.