Food pairing
Japan’s biggest department store group, Isetan Mitsukoshi Holdings, is heading into the food business by teaming up with the Tokyo café and restaurant operator Transit General Office. The new company, called Mitsukoshi Isetan Transit, will run foreign restaurant brands in Japan and, if all goes to plan, its own restaurants. The majority investment of 51 per cent has come from Isetan Mitsukoshi and 49 per cent from Transit. It should be a successful marriage: Isetan Mitsukoshi has a powerful brand and premium retail properties while Transit – which has already brought a range of foreign names into Japan, including the Australian restaurant Bills and the New York chocolate brand Max Brenner – has the operational know-how and a keen eye for the next big thing.